Every Christmas, you hear people say, 'let's just keep it small this year.'
But then, inevitably, bit by bit, they get carried away and things get a little extra.
Which is ok, because with ALDI, people can afford to push the boat out a little this year.
This sprawling campaign had over 614 deliverables spanning TV, cinema, OLV, OOH, social, digital, and owned assets, that involved both brand and retail. And in a first for ALDI, we launched The Festive Extranator – a recipe generator that lets you dial up or down the extraness of your Christmas feast.
