ALDI / The Festive Extra-nator

Planning the Chrissy feast is already a mission. Too many choices, not enough brain space. Throw in a cost-of-living crunch, and Aussies were stuck between keeping it small and dreaming of going a little extra.

So we cut through the chaos with The Festive Extra-nator – a recipe generator that let Aussies swipe their way to an 'extra' feast, without spending extra.

From prawn cocktail towers, a ceasar salad lettuce cake and even pavlova swans, we created 10 specially-crafted 'Heaps Extra' recipes to let Aussies dial it up all the way to an eleven if they chose.

And to top it all off, we hid a top-secret gravy recipe in a secret Extra Dimension, for people to discover extraness like they've never seen before.

CREDITS

Agency – BMF

CCO – Stephen de Wolf

ECD – David Fraser

CD – Dantie van der Merwe

ACD – Emily Field & Kiah Nichols

Creatives – Alana Koutoulas & Angus James Whalan

Designer – Sam Jones

Digital Producer – Sam Elliott

Art Buyer – Basir Salleh

Account Director – Celine Diant

Account Manager – William Farr

Account Executive – Edward Giles

Photographer - Jaye Chaffey

Retoucher – Rebecca Xu, Simone Stoicov, Kate Field, Chris Moore & Emily Rogers

Producer – Yolande Francis & Holly Whitely

Developer – Nakatomi