AUS GOV / WHY ARE WE STILL DONG THIS?

Most of us first tried vaping through our friends. It was a social thing - something we did together. Then at one point we started vaping at home. Now that I think of it, when did I start vaping in bed? Or before I’ve made a coffee in the morning? Maybe it’s time to ask myself: why are we still doing this?

Focussing on the creeping nature of addiction, this campaign for the Department of Health and Aged Care held a mirror up to young Australians and lead them to their realise that maybe vaping on the toilet was a sign that they're more hooked than they thought.

CREDITS

Agency – BMF

CCO – Alex Derwin

GCD – Tom Hoskins

Creatives – Alana Koutoulas & Angus James Whalan

Design Director – Fiona McLeod

TV Producer – Honae MacNeil

Art Buyer – Basir Salleh

Production Manager – Karen Liddle

Designer – Iva Madderom

Group Account Director – Victoria Vernados

Account Manager – Chelsea Chan

Retoucher – Evie Hilliar

Animator – Jeni Rohwer

Stills Agency – The Pool Collective

Photographer – Ingvar Kenne

Stills Producer – Petrea Hewitt

Production Company – Collider

Director – Ben Briand

Executive Producer – Rachael Davies & Tom Slater

Producer – Sarah Nichols

DoP – Andrew Commis

Editor – Matt Osborne

Sound Studio – MassiveMusic

Sound Designer – Abby Sie

Casting – Byrne Creative

Casting Director – Felicity Byrne