Most of us first tried vaping through our friends. It was a social thing - something we did together. Then at one point we started vaping at home. Now that I think of it, when did I start vaping in bed? Or before I’ve made a coffee in the morning? Maybe it’s time to ask myself: why are we still doing this?
Focussing on the creeping nature of addiction, this campaign for the Department of Health and Aged Care held a mirror up to young Australians and lead them to their realise that maybe vaping on the toilet was a sign that they're more hooked than they thought.