Insight:
At the end of the day, the only quit buddy who can keep you smoke-tree, is you.
Idea:
Help people kick their habit by deepfaking quitters to keep them motivated and smoke-free.
How it works:
A QR Code on Nicorette gum packaging takes quitters to a Messenger chat-bot.
Quitters will send through a video pledge of their intent to quit.
Using their likeness and voice from the pledge, Nicorette will deepfake quitters and send daily videos back to them, encouraging them to stay smoke-free, along with tips and tricks to make the process as easy as possible.
Spec work via AWARD School.