This campaign was run in animated digital OOH and social. While concepting, we ate a LOT of crumpets. While we waited and waited and waited for them to toast, we would chat and bounce around a hundred different 'what ifs'.That's when we realised that the long toasting time is a good thing. It's when we can stare into the warped reflections of a chrome toaster, and let our minds wander.So we built this campaign on the thoughts we had while we waited for our crumpets to toast, and celebrated all the bizarre places our minds wander to when left to roam.
