Every Christmas, you hear people say, "let's just keep it small this year."

But then, inevitably, bit by bit, they get carried away and things get a little extra.

Which is ok, because with ALDI, people can afford to push the boat out a little this year.

This sprawling campaign had over 614 deliverables spanning TV, cinema, OLV, OOH, social, digital, and owned assets. Within each of these were different streams of work involving brand, retail, and in a first for ALDI – an innovation piece (see The Festive Extranator).

Names LBB Online's work of the week.

Agency – BMF

CCO – Stephen de Wolf

ECD – David Fraser

CD – Dantie van der Merwe

ACD – Emily Field & Kiah Nichols

Creatives – Alana Koutoulas & Angus James Whalan

Designer – Sam Jones

Head of TV – Jenny Lee Archer

TV Producer – Claire Seffrin

Art Buyer – Basir Salleh

Production Manager – Julie Sorrel & Lauren Swaab

Account Director – Celine Diant

Account Manager – William Farr

Account Executive – Edward Giles

Retoucher – Rebecca Xu, Simone Stoicov, Kate Field, Chris Moore & Emily Rogers

Finished Artist– Adrian Jobse

Producer – Yolande Francis & Holly Whitely

Animator – Max Lu

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Production Company – Good Oil

Director – Hamish Rothwell

Producer – Tracey-Lee Permall

Post-Production House – Blockhead

Sound Studio – Rumble

Retoucher – Electric Art