It's Special You Can Buy

These little videos really tickled us when we wrote them. We spent days researching facts about space (and we went into deeeeep space). We spent more days drafting and crafting. And now we're here, with some of the funnest, and funniest stuff we've written. These videos are part of ALDI's long running It's Special You Can Buy platform.One of these (the foldable exercise bike) went viral, racking up a collective 2m views on TikTok.

CCO – Alex Derwin

Creative Directors – David Fraser & Dantie van der Merwe

Creatives – Alana Koutoulas & Angus James

Directors – Al Moore & Cris Corderio

Stylist – Jenni Booth

BMF Editor – Jeni Rohwer

TVC Production Company – Finch